From a very young age I have been fascinated by ascetics. Beauty surrounds us and impacts us at a conscious and subconscious level. It was beauty that compelled me to pursue a career in graphic design.

For over ten years, I have worked with clients to help achieve their visual identity needs. I have produced work in all areas of graphic design including print, website design, web advertising, along with trade show/convention signage and displays.

My area of passion has always been logo design. Several years ago I made the decision that logo design was going to be my area of expertise. I have meticulously studied many theories on design (specifically logo design) for the purpose of delivering the best, most principled and effective logos for my clients.

The Logo Library is the result of many years of research and experience with clients big and small. My desire is to not only be an authority on principled, ascetic and functional logo design but to also help clients choose the optimal logo for their company or organization.

I believe that The Logo Library is the fastest, most affordable and effective way for clients to acquire the most foundational element of their visual identity. Their logo.

Ready for a new logo? Let’s get started.

L.S. Shaffer

Owner and founder of The Logo Library